5 Must-Have Website Pages for Every Therapy Practice

Your website is often the first impression potential clients have of your practice—it’s where they come to learn about you, explore your services, and decide if you’re the right fit to help them. But if your website is missing key elements, it could leave visitors feeling confused or unsure about taking the next step.

A well-designed website isn’t just about looking professional; it’s about building trust and creating a clear, inviting path for visitors to connect with you. That’s why having the right pages is so important.

Each page on your site should serve a purpose, whether it’s introducing your services, sharing your approach, or making it easy for clients to reach out.

In this blog, we’ll walk you through the five essential pages every therapy website needs: the homepage, about page, services page, info page, and contact page. We’ll also share tips on what to include on each page to maximize engagement and connect with your ideal clients. By the end, you’ll have a roadmap for creating a website that works as hard as you do to grow your practice and support the clients who need you most.

About Page – Build Trust and Connection

Your About page is where potential clients get to know you. It’s not just about listing your credentials—it’s about creating a sense of connection and showing that you understand their struggles and can help. This page is your chance to let your personality shine and build trust with your audience.

What Your About Page Should Do

1. Introduce Yourself: Share who you are and why you’re passionate about the work you do.

2. Build Trust: Highlight your experience, qualifications, and areas of expertise.

3. Show You Understand: Speak to your ideal client’s challenges and how your approach can help them.

Key Elements to Include

1. A Warm Introduction:
   Start with a friendly, relatable opening that speaks directly to your clients.

• Example: “Hi, I’m [Your Name]. I know how overwhelming it can feel to seek support, and I’m here to guide you toward healing and growth.”

2. Your Qualifications and Expertise:
   Mention your credentials and any specialties, but keep the language approachable.

• Example: “As a licensed therapist with over 10 years of experience, I specialize in helping individuals manage anxiety and build resilience.”

3. Your Therapeutic Philosophy:
   Briefly describe your approach to therapy.

• Example: “My goal is to create a safe, supportive space where you feel heard and empowered to make meaningful changes in your life.”

4. A Personal Touch:
   Share something about yourself to make you more relatable, like why you became a therapist or what you love about your work.

5. A Call-to-Action (CTA):
   Invite readers to take the next step, like visiting your services page or scheduling a consultation.

Pro Tip:

Use a professional headshot to add a personal, approachable touch. A friendly photo can go a long way in helping potential clients feel comfortable reaching out.

Your About page is a place to connect and build trust—make it warm, authentic, and focused on your client’s needs. Next, we’ll dive into creating a Services page that showcases what you offer.

Services Page – Showcase What You Offer

Your Services page is where potential clients learn about the specific ways you can help them. This page should clearly outline what you offer, how it can address their challenges, and why your approach is the right fit for their needs. Think of it as an invitation to work together—it’s where you connect their pain points to your solutions.

What Your Services Page Should Do

1. Explain Your Services Clearly: Describe what you offer in a way that’s easy to understand.

2. Address Their Needs: Show how your services can help solve the problems they’re facing.

3. Encourage Action: Make it easy for visitors to take the next step, whether that’s booking a consultation or learning more.

Key Elements to Include

1. Service Descriptions:
   Provide a brief, client-focused explanation of each service you offer. Use language that resonates with their challenges and goals.

• Example: “Anxiety Therapy: Learn tools to manage overwhelming thoughts and create a calmer, more balanced life.”

2. The Benefits of Your Services:
   Highlight the results clients can expect, like feeling more in control, improving communication, or reducing stress.

3. Session Details:
   Share practical information like session length, format (e.g., in-person, online), and any specialties.

• Example: “Sessions are 50 minutes and available in person or via secure online video.”

4. Frequently Asked Questions (FAQs):
   Address common concerns, like:

• “What should I expect during my first session?”

• “Do you offer evening or weekend appointments?”

5. A Clear Call-to-Action (CTA):
   Encourage visitors to take the next step, like scheduling a consultation or contacting you.

• Example: “Ready to get started? Schedule your free consultation today!”

Pro Tip:

Organize your services page with headers, bullet points, and short paragraphs to make it easy to scan. Consider adding images or icons to create visual interest.

Your services page is where potential clients see how you can support them—make it clear, welcoming, and actionable. Next, we’ll talk about the Info page, where you can set expectations and provide practical details.

Info Page – Set Expectations

Your Info page is where you provide the practical details that help potential clients feel informed and prepared. This page is essential for setting expectations around things like fees, policies, and what clients can expect during therapy. When you offer this transparency, it can help reduce anxiety and hesitation for those considering therapy.

What Your Info Page Should Do

1. Provide Practical Information: Make it easy for potential clients to understand your process, pricing, and policies.

2. Answer Common Questions: Address concerns and common inquiries that might be on clients’ minds.

3. Build Trust: Clear, upfront details make clients feel more comfortable and confident in their decision to reach out.

Key Elements to Include

1. Session Fees and Payment Options:
   Be transparent about your pricing, payment methods, and whether you accept insurance.

• Example: “Individual sessions are $150, and I accept credit cards, HSA, and insurance for in-network providers.”

2. Policies:
   Include your cancellation, rescheduling, and payment policies.

• Example: “Please provide 24 hours’ notice for cancellations to avoid a fee.”

3. FAQs:
   Anticipate any concerns clients may have. Some common questions could be:

• “Do you accept insurance?”

• “How long do therapy sessions last?”

• “What can I expect during my first session?”

4. Confidentiality:
   Address how you handle client privacy and confidentiality, as this can be a concern for new clients.

5. A Clear CTA:
   Include a CTA encouraging potential clients to take action, like scheduling an initial consultation or reaching out for more details.

Pro Tip:

Keep your language clear and straightforward. Offering transparency makes your clients feel comfortable and confident about choosing your services.

Contact Page – Make It Easy to Reach You

Your Contact page is one of the most important parts of your website. It’s where potential clients take action and reach out to schedule a consultation or get more information. Make this page simple, inviting, and easy to use, so visitors can easily get in touch with you.

What Your Contact Page Should Do

1. Make It Easy to Reach You: Provide multiple ways for visitors to contact you, whether through a form, phone, or email.

2. Provide Clear Instructions: Give visitors clear next steps for getting in touch or booking an appointment.

3. Encourage Action: Prompt visitors to take the next step, whether it’s scheduling a consultation or asking questions.

Key Elements to Include

1. A Contact Form:
   Keep your form simple with fields for name, email, phone number, and a brief message. This gives potential clients an easy way to reach out without feeling overwhelmed.

2. Email and Phone Number:
   Include your email address and phone number for those who prefer direct contact.

• Example: “You can also email me directly at [email] or call [phone number].”

3. Location and Directions (if applicable):
   If you see clients in person, include your office location and a map for easy navigation.

4. Scheduling Tool:
   If you use an online scheduling system like Acuity or SimplePractice, add a link to let visitors book directly from the site.

5. Response Time Expectations:
   Let clients know when they can expect a reply.

• Example: “I respond to all inquiries within 48 hours.”

Pro Tip:

Make your contact form and page mobile-friendly, as many visitors will access it on their phones. The easier you make it for clients to contact you, the more likely they are to reach out.

Your Website as a Bridge to Connection

Your website is more than just a digital brochure—it’s a tool that helps you connect with clients, build trust, and guide them toward reaching out for support. By including these five essential pages—the homepage, about page, services page, info page, and contact page—you’re creating a welcoming space for potential clients to learn more about you and how you can help.

Each page should provide clear, inviting information that resonates with your ideal clients and makes it easy for them to take the next step. Whether they’re booking a consultation, learning more about your services, or simply exploring their options, your website should be a helpful, accessible resource for those seeking support.