5 Reasons Why You Should Have a Contact Form on Your Therapy Site
Having a website is a powerful tool for marketing your practice and growing your business. However, if it isn’t easy for your site visitors to get in touch with you, you could be missing out on potential leads.
Why are contact forms so great, you ask? Let us count the ways.
A contact form, placed strategically on your website, helps encourage connection between you and your potential clients. It allows visitors to your site to ask questions, find out more about your services or even give feedback.
If this hasn’t already convinced you then keep on reading to find out our top 7 reasons why having a contact form on your website could be the best thing you do for your business opportunities.
What Is a Contact Form?
A contact form is an easy and convenient way for your ideal clients to get in touch with you without having to open up their email and create a message from scratch. Contact forms are embedded right into your website and use fillable form fields so you can pick and choose what information you want your forms to collect. These forms are typically linked to your email inbox so that when a form is submitted you’ll receive a notification with all of the details.
Typically, a contact form has fields that ask for the person’s name, contact details (email and, sometimes, phone number), and the message they want to send you.
1. A Convenient Way for Clients To Get in Touch
The best way to ensure you hear from potential clients is to make it as easy as possible for them to get in touch with you. If there are obstacles in the way, even something as simple as having to copy your email address and open up their email provider, it makes it that much less likely that they’ll follow through.
Tip: Give clear boundaries about when they can expect a response. If you can reply within 24 hours, then let them know. If it’s going to be a bit longer, make sure to manage their expectations.
2. Reduce Client Confusion
Offering too many forms of contact can be confusing for your clients. By directing them to your contact form, it makes it easy for clients to know how to contact you.
A clear and easy journey means that clients are more likely to get in touch. As well as this, by having a well-presented and, more importantly, easy-to-use website, your clients will gather a good first impression of you as a business and business owner, as well as a therapist.
3. Allows Clients To Contact You 24/7 Without Intruding On Your Boundaries
A contact form is perfect for ‘always being open’ but not having to actually answer right then and there. Potential clients can get in touch with you and you can respond within a time frame that works best for you. This means you’re never missing out on leads and you’re protecting your boundaries. This can be less stress-inducing than having your contact phone number on your website, which is much more immediate and can lead to overwhelm or feeling like you can’t step away from your work.
As mentioned, it’s important to have your response time on your contact form so your site visitors know when they can expect a response from you. For example, include something simple, like: “For all inquiries, please complete the form below. I will be in touch within 2 business days”.
4. Makes Incoming Messages Easier to Manage
Rather than having inquiries coming in through different channels, by having a contact form option on your site you can easily keep track and flag whenever you get a message on your website. This means you can stay organized and on top of your messages and get back to customers in a timely manner.
5. Helps You To Collect All of the Information You Need
Many website builders, including Squarespace, offer forms that are very customizable so that you can personalize them to the needs of your business. Some forms offer long-form responses or simple short-form answers.
If you want to find out some information prior to reaching out to a potential client, you can include more questions in your contact form or include a long-form answer box. You also have the option of making some boxes essential and others optional.
Final Thoughts
Most websites nowadays have a contact form because they’re a great way for people to contact you. Having a contact form will make you more approachable, more reachable, and more likely to have ideal clients reaching out to you.
