How to Add a Resource Page to Your Private Practice Website
Potential clients may visit your site and not feel ready to reach out and begin their therapeutic journey, just yet.
They may have a very real and urgent need for a therapist, but something is preventing them from taking that next step.
There is still a way for you to show up for this potential client during this time of need, by including a resource page on your website.
What Is a Resource Page?
A resource page is a place for you to share different kinds of psychoeducation resources to visitors on your site.
It can be helpful to offer resources targeted to those in your niche as well as general mental health resources.
What Kinds of Resources Should You Share?
As much as possible, share free resources. Lack of financial resources is one of the biggest barriers preventing individuals from seeking therapy.
Some easily accessible resources are:
PODCASTS
Share your favorite mental health podcasts and podcasts that explore topics related to your niche.
Only choose podcasts you've vetted yourself to ensure that the content is in line with your values as a therapist.
Include an explanation of what the podcast is about and why you chose to recommend it.
YOUTUBE VIDEOS
YouTube has a vast array of videos for free.
You could share videos that explore what therapy is, videos that share psychoeducation on common presenting issues like anxiety or depression, videos on mindfulness, or videos on grounding techniques and guided meditation.
Include a short synopsis of the video and why you felt it was a helpful resource.
APPS
There are a lot of great apps, both free and paid, that provide grounding, meditation, psychoeducation, and more.
Share the apps that you've found most helpful, and include whether they cost money or are free.
Include a brief statement about what the app was developed for and why it could be a useful tool.
BOOKS
Some people prefer to digest their information via reading.
Share books that you feel will make your potential client feel heard and understood and books that will support them in this time.
Include a brief synopsis of the book and why you chose to add it to your resources list.
WORKSHEETS
If you're a therapist who enjoys using worksheets in your practice, link some worksheets that you feel would be most helpful.
Include an explanation of what the worksheet is about, how to use it, and why it can be helpful.
YOUR INSTAGRAM
If you create mental health content on your Instagram account, you can link that on your resources page, too.
You can also link to other Instagram accounts that provide psychoeducation and mental health tools.
Benefits to Including a Resource Page
Gently Introduces Potential Clients to Therapy
Each person has a different level of comfort with mental health services and the dialogue that accompanies it. The perceived social stigma associated with therapy is one of the foremost barriers that deter people who need treatment from seeking it.
By providing easily accessible resources, you are offering support to those who may not otherwise have it in their lives. You are also providing ways for these clients to learn about therapy on their own terms, through a medium that works best for them.
While therapy is being de-stigmatized more and more every day, there are still people who experience a fear of being judged for seeking therapeutic support.
Providing resources to normalize the process of therapy can be incredibly beneficial for potential clients who have a stigmatized perception of mental health or who are affected by family or friend's negative opinions about therapy.
Offering Resources Can Build Trust
To some, seeking help from others feels like they are acknowledging their own inadequacy. They want to handle their struggles on their own, but they may be lacking the tools and resources to do so.
While a visitor to your website may not be ready to begin the process of therapy right now, providing free resources can foster a sense of trust in you as a therapist.
It's another way you can show up authentically and provide support to those in need.
